Diane SmithMarketing Guide
Diane is a pathfinder and a straight shooter who will never leave you in the dark. As a marketing guide she walks alongside clients, teaching and training as she goes, so that marketing actually begins to make sense. She loves to get people talking about their dreams, asking lots of questions to dig deeper and uncover the special sauce that makes their dreams stand out from the pack—and she won’t let you off the hook until you go out and do something about those big dreams!
She comes to Wayfind with more than 25 years of experience working in the nonprofit sector and leading entrepreneurs and solopreneurs to advance their marketing objectives. Well acquainted with the unique challenges of organizational advancement, Diane has mapped out marketing and communication strategies for nonprofit directors and small business owners across the southeast. She is sought out and trusted as a mentor and a coach because she knows the lay of the land—she currently serves as Executive Director for a nonprofit providing support to families impacted by pediatric illnesses or disabilities. She knows how to lead staff teams, transition new hires, and rally volunteers for service opportunities.
“People call me Tom Sawyer—meaning that I really enjoy equipping and empowering others to work. That’s what I love to do. I like to work with teams and believe that we can accomplish more together.”
She and husband David have traversed the southeast, midwest, and mid-atlantic before landing in Memphis, TN where they enjoy hanging out on their back porch drinking coffee and sweet tea with their four children, Hannah (23), Clara (20), Noah (16), and Elijah (13) and their two canines, Luke and Leia, who think they are human. Diane has a BA in Communications with a major in Public Relations from Shorter University in Rome, Georgia.