by Steve Phipps

6 Compelling Reasons to Consider Outsourced Marketing Services

August 11, 2023 | Uncategorized

When it comes to staffing for marketing services, you’re probably facing a lot of challenges. To navigate these challenges many businesses turn to external agencies or freelancers for outsourced marketing services. It can provide a solution to the obstacles of limited staff time, market instability, or a lack of staff expertise.

Working with an external agency has amazing benefits. And we aren’t just saying that because we provide those services.

Time and time again, we see the relief in a business owner’s eyes when they realize they don’t have the shoulder the marketing burden alone. If you’re wondering if partnering with a marketing agency is worth the investment—it is! But this is definitely not a one-size-fits-all solution. 

You can leverage outsourced marketing services in a variety of ways to grow your business. Whether you outsource certain functions temporarily or build a long-term working relationship, outsourcing your marketing can be a real boon to business. 

If you’re considering enlisting the help of a B2B marketing agency, you’re in the right place. In this blog post, we will explore six compelling reasons why working with an outsourced marketing agency like Wayfind Marketing might be a smart move for your business.

1. You Save Time with Outsources Marketing Services

We often hear from our clients that they simply don’t have enough time to market their business. There are a lot of reasons for that. 

One is that you are not an expert in marketing. You are an expert in running the business you lead! So it’s completely understandable that it takes you even more time to “get the marketing done” correctly and effectively. It’s overwhelming to learn all the ins and outs of social media marketing, inbound marketing, SEO, lead generation campaigns, and analytics — just to name a few.

People build entire careers around one aspect of marketing. How can you be expected to know how to do it all AND run your business?  

Also, for many businesses, especially small and medium-sized enterprises (SMEs), having an in-house marketing team might not be feasible because of limited resources and personnel. Outsourced marketing services allows you to tap into the expertise of professionals without the burden of hiring and managing new employees.

From time and cost savings to access to specialized skills and expertise, outsourcing empowers your company to thrive in a competitive landscape.

Outsourcing enables internal teams to focus on core business activities while delivering unparalleled value to clients. With specialized marketing experts at the helm of the marketing efforts, businesses can expect a smoother and more streamlined approach to their marketing strategies.

This increased efficiency is particularly valuable when launching new campaigns, managing ongoing marketing efforts, or adapting to market changes swiftly. Businesses can seize opportunities as they arise by entrusting marketing tasks to capable external partners.

2. You Avoid the Hassle of Hiring and Management

Hiring and managing a marketing team can be a daunting task, especially for companies that lack experience in this area. By outsourcing marketing, you can sidestep the challenges of recruitment. Instead, you’ll can focus on finding the right partner with expertise and experience that aligns with your business goals.

By using outsourced marketing services, you open the door to working with marketing professionals with a proven track record of success. Having worked with diverse clients and tackled various marketing challenges, outsourced agencies have the knowledge and experience to create, plan, and execute marketing strategies effectively.

Outsourcing makes it easier to tailor your marketing efforts to specific campaigns or projects. This flexibility is particularly valuable for businesses that require varied expertise at different stages of their marketing journey.

By partnering an agency, you’ll gain access to knowledge and experience that may be unattainable in an in-house team. These external partners can bring fresh perspectives and innovative approaches, leading to enhanced marketing strategies and improved business outcomes.

3. You Overcome Talent Shortages

The job market can be unpredictable. Finding the right marketing talent might prove to be challenging, especially during periods of talent shortages. As a result, outsourcing marketing is an attractive option during those times. It allows you to access specialized skills and expertise without committing to long-term employment contracts.

The process of outsourcing begins with defining your specific marketing requirements and objectives. For example, if you want to increase traffic to your website, you might outsource content marketing and SEO. This approach allows you to tap into specialized expertise and “just-in-time” services, side-stepping the arduous task of individual talent recruitment.

4. You Reduce Stress by Taking Marketing Off Your Plate

As we stated before, marketing can cause a lot of stress and take lot of time. As a business owner, you already have enough on your plate without the added stress of marketing uncertainty. It’s important to take a step back and take an inventory of marketing activities you are already doing and assess if those activities are effective. Given that, we’ve created this step-by-step guide for making an inventory for you. 

Did you identify any activities that could be outsourced? Outsourced marketing services can lead to reduced stress for business owners and management teams. Instead of worrying about day-to-day management of marketing personnel and projects, you can rely on the guidance of an expert. 

One primary advantage of outsourcing marketing is having access to a team without the overhead costs and complexities of managing an in-house marketing department. Not only does this saves valuable time and resources, but it also eliminates the need for continuous supervision and training. The external marketing team becomes an extension of your business. It works seamlessly to achieve your marketing objectives, relieving internal teams of the pressure to oversee every aspect of marketing.

5. You Access Specific Expertise When You Need It

Certainly, outsourced marketing services allow you to access the right skills at the right time. If certain specialized marketing skills are not available in-house, outsourced marketing services provide access to a range of talent. This can include things like web development to ad management — without the need to hire full-time employees. This flexibility allows you to engage external experts for specific projects or periods. For instance, given that SEO (search engine optimization), a highly specialized skill, can reap big rewards when managed by an expert.

When Tellennium, a telecom expense management business,  partnered with Wayfind Marketing to maintain effective SEO strategies and optimize their website, they saw the benefits — including a 38 percent increase in new contacts!

Unfortunately, many in-house marketing teams don’t have the bandwidth to keep up with the algorithms and best practices. That’s where a team like Wayfind Marketing can make a big difference in marketing results. When Tellennium, a telecom expense management business,  partnered with Wayfind Marketing to maintain effective SEO strategies and optimize their website, they saw the benefits — including a 38 percent increase in new contacts! Read more here. 

6. You Implement a Cost-Effective Approach

Outsourced marketing services can often be more cost-effective than maintaining an in-house marketing team. As a result, you can avoid expenses related to payroll, taxes, benefits, and training. Also, working with experienced professionals from different industries provides your business with fresh perspectives and insights, helping you refine your marketing strategies.

Some marketing outsourcing companies even provide C-level strategic support. Fractional CMO services provide your business with an outsourced chief marketing officer. This person can bring all of the expertise of a high-level guide without the cost of a full-time staff person. Read more about outsourcing this key marketing position. 

Outsourced Marketing Services Can Transform Your Business

All in all, outsourcing your marketing can be a strategic decision that brings numerous benefits to your business. Not only does outsourced marketing provide specialized skills and expertise, but it also can help your company thrive. However, it’s important to consider your unique business needs and goals before deciding on the right approach to marketing. 

Schedule a free consultation today. We’d love to talk and learn about how we can put our outsourced marketing services to work for you. 

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by Steve Phipps

How “They Ask, You Answer” Wins the Sale and Educates Customers