Ep. 19: Four Things You Need for a Business-Growing Marketing Plan

June 19, 2020 | Marketing, One-Page Marketing Roadmap, Wayfind Marketing Live

Have you ever wanted to create a marketing plan for your business, but just weren’t sure where to start? A strong foundation will win you more business, but you won’t get very far by charging forward without a plan. You need a marketing roadmap that establishes your audience, your goals, your “why,” and your message.

In this episode of Wayfind Marketing Live, we’ll discuss four questions you can answer to give clarity and direction to your marketing strategy.

  1. Who is your customer?
  2. What are your goals?
  3. What makes you different?
  4. What’s your one-liner?

Watch the replay by clicking the image above or listening to our podcast on anchor.fmiTunesSpotify, or your preferred podcast player.

We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here.

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live


Ep. 35 – Navigating Opportunity with Robby Yates