Ep. 35 – Navigating Opportunity with Robby Yates

November 6, 2020 | Navigating Business, Small Business, Wayfind Marketing Live

Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to a pandemic.

I’d like you to meet Robby Yates who has been living this all year. Robby started The Follow App in 2019 and planned to launch it this year when COVID struck. In this episode of Wayfind Marketing Live, Robby shares what it’s been like developing and launching the app this year and how he’s been able to shift his strategy to stay relevant in a Zoom-soaked world.

Watch the replay on YouTube by clicking the image above or listening to our podcast on anchor.fmiTunesSpotify, or your preferred podcast player. It’ll be the most profitable 20 minutes of your week!

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.


Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021