Ep. 37: Navigating Opportunity with Diane Smith, Executive Director at Spreading Sunshine

November 23, 2020 | Navigating Business, Wayfind Marketing Live

In our current series on Wayfind Marketing Live, we’ve talked with several business owners about their experiences navigating the unpredictable waters of 2020, but on Friday we turn our attention to the nonprofit arena.

Nonprofits that generally rely on fundraising events have had to think through creative ways to continue raising awareness and financial support through virtual means. This is a challenge that our friends at Spreading Sunshine have taken head-on.

We are proud to welcome our friend Diane Smith, Executive Director of Spreading Sunshine, to the show this week. Spreading Sunshine is a Memphis-based nonprofit that serves chronically ill children and their families by providing practical, spiritual, and emotional support during a child’s extended hospital stay. In this episode, we talk with Diane about what it’s been like to navigate the ongoing demands of support-raising, as well as, continuing to serve this high-risk population in the midst of the pandemic.

Watch the replay on YouTube by clicking the image above or listening to our podcast on anchor.fmiTunesSpotify, or your preferred podcast player. It’ll be the most profitable 20 minutes of your week!

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.


Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021