Ep. 15: How to Help Your Customers & Prospects to Commit | Wayfind Marketing LiveMay 22, 2020 | Marketing, Storybrand, Wayfind Marketing Live
Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there’s a good chance there won’t be a second one. Many businesses miss the chance to win a new customer because they ask too soon (“will you marry me?”) or they ask in some vague, hinting, or unclear way (“I like getting coffee with people, don’t you?”). On this episode of Wayfind Marketing Live, we’ll teach you how to avoid these mistakes and share effective ways to ask your prospects and customers to commit without coming off vague or too strong.
Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.