Ep. 2: How to Market Your Business in a Crisis | Wayfind Marketing LiveMarch 27, 2020 | Marketing, Wayfind Marketing Live
How should we be marketing our businesses in the middle of the COVID-19 pandemic? If this question has crossed your mind in the last few weeks, then dive into this recorded live stream as we discuss four things you can do to tactfully market your business now. Here’s an overview:
- How to determine what your customers need now vs. before the pandemic.
- How to adjust your message based on the current climate so you’re communicating tactfully and empathetically.
- Staying visible so you’re top of mind.
- Thinking for the long term so you’re in a good position when things turn around.
Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.