Ep. 8: Six Website Fixes to Win More Customers | Wayfind Marketing Live

April 17, 2020 | Marketing, Storybrand, Wayfind Marketing Live

Right now, every customer opportunity matters and your website plays a big part in helping you win those new customers. In this episode of Wayfind Marketing Live, we share six website fixes you can make so you don’t lose those opportunities.

Whether you’re focused on survival or you’re trying to position your business for new growth, each of these will help; and it won’t take a rocket scientist to implement. Here are the six fixes:

  1. Clarify – make sure your headline and main image answer three critical questions so it can pass the grunt test.
  2. Show – use great images to help your site visitors know how you make their life better. We’ll talk about one type of image that makes a huge difference.
  3. Guide – position your brand as the guide who helps the customer (the hero) win the day by using your product or service. We’ll discuss the two essential characteristics of the guide.
  4. Prove – show your prospects that you can solve their problem. But it won’t be your words that matter; it’s someone else’s.
  5. Explain – give your visitors a clear path to move forward. It’s as easy as 1-2-3.
  6. Invite – ask for their business.

We’ll show you one simple change you can make to win more business. There are two ways to get more on these six fixes: join us on our live stream today at noon CDT and/or download the free guide that’s chock-full of great tips and hacks. So download the guide, grab a drink or snack, and tune in!

Watch the replay by clicking the image above or listening to our podcast on anchor.fmiTunesSpotify, or your preferred podcast player.

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CST on FacebookYouTube or here on our website at wayfindmarketing.com/live.


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